Market Entry Strategies for Product Launch- MyAssignmenthelp

Question: Discuss about theMarket Entry Strategies for Product Launch. Answer: Introduction Market entry strategy refers to a method used by a company to enlighten the public about its products and services. The company has to come up realistic marketing strategies to enable it to attract and retain more clients thus attaining a competitive advantage in the marketing industry. In other words, market entry strategy means coming up with a mechanism that will enable the company to reach most of its product consumers within a reasonable period of time. In this case, the study will venture on the analysis of instituting and managing contracts in China. A business Alliance is a planned entry strategy of businesses which deals with the agreement. It is always motivated by an improved service and cost reduction for the customer. Business alliances are always bounded by a single agreement with opportunity share and equitable risks for all involved parties (Gniazdo, 2007). Furthermore, the business alliance is considered the most efficient strategy to use while trying to penetrate into a market entry in China. This is because china an increase in the sales determines the prices of products in the market. Therefore, there is business stability whenever an individual decides to venture into a business strategy with China. In addition, the business alliance in China is considered to give room to one's products to have a branding awareness, which will be easy for the customers to know the products they want in the market (Prange, n.d.). Besides, venturing into a market entry with China allows the localization of prices, trade barriers, and moderates in exports. Therefore, based on this aspect, marketing strategies has been considered key elements that will enable an organization to enhance its effectiveness and efficiency in meeting its set goals and objectives within a particular period of time. Market analysis of China is conducted with the aim of understanding risks and opportunities presented by a consumer segment in different regions (Editorial, n.d.). This helps in Building an intelligence system in a market entry strategy. Whereby, a research of analysis is made on both qualitative and quantitative methods of the integration expertise. This is simply aimed at making an accurate business decision in China which has sustainable market entry strategies (Helm, 2004). Furthermore, this can be of help in knowing the size of the market, socio-economic development surrounding the market that has led to the distribution of goods and service Therefore, the company opted for the business alliance as its major marketing strategy because the strategy enables an organization to meet most of the clients within a particular period of time. In addition, the strategy enhances the company to build good relations with the consumers thus winning their trust and loyalty. As a result, the company will attain larger market share thus attaining a competitive advantage over its competitors. Furthermore, based on the strategy the company has have the capacity of enhancing its effectiveness and efficiency in the distribution of its products because of direct communication with the clients thus understanding their demands at any particular period of time. Therefore, market entry strategy is an important element in that it enables an organization to attain a competitive advantage over its competitors. List of References Editorial, L.Developing a Market Entry Strategy and Product Launch. Gniazdo, D. (2007).Selecting a market entry strategy. Helm, R. (2004).Export market entry strategy and success. Jena: Univ., Wirtschaftswiss. Fak. Prange, C.Market entry in China.