Web Content Management Systems

Templates: Standard output templates can be created and applied to change the design of the entire web page can be changed centrally. Access Control: Some of the web content management systems allow the content manager to manage access rights to certain groups or users, 0 0 Access rights can be provided or certain pages can be blocked for specific user groups Access right can also be managed to allow or block access for ‘logged on' or ‘anonymous users' Scalable Expansion: WOWS' provide the capability to expand a single implementation (one installation on one server) to various domains.Work flow management: Workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the SMS. For example, one or many content creators can submit a story, but it is not published until the copy editor clearness it up and the editor-in-chief approves it. Collaboration: WOWS allows many people to collaborate on a single web page. Many authorized conte nt writers can work on one document or web page simultaneously, these changes can be authorized to make them permanent or denied to revert to the original document.Document management: SMS software may provide a meaner of collaboratively managing the life cycle of a document from initial creation time, through revisions, publication, archive, and document destruction. Content fertilization: SMS software may provide a meaner of allowing each user to work within a virtual copy of the entire web site, document set, and/or code base.This enables changes to multiple interdependent resources to be viewed and/or executed in-context prior to Content syndication: Content management systems help in content distribution by he likes of IRS feeds, emails can also be sent out to registered users in case the content is updated. Multilingual support: The content can be displayed in multiple languages. Versioning: Like many document management system, versioning can be done on the web content as wel l.Authorized content editors can pick up writing from a point in the article already published. This feature is very useful in contents that require regular updating. Types of content management systems There are three types of content management systems: 0 0 0 Online SMS Offline SMS Hybrid SMS Online SMS: The online content management systems are capable of displaying content on demand when a user visits the web page. E. G. A certain template can be applied to the weapon from the web cache when a user is visiting the web page.Offline SMS: These are sometimes referred to as â€Å"static-site generators†, here instead of displaying the content on-demand, the content processing is done before publishing. Since pre-processing tools don't require a server to display content on- demand. Offline SMS can also exist purely as a design time tool. Hybrid SMS: These intent management systems write executable content, in which SMS itself doesn't have to be deployed on a server but server similar functionality of the online SMS.Most popular content management systems 0 0 0 0 0 Wordless Joana Mood Text pattern Refinery SMS Drupes Concrete 5 Donned nuke Embrace Tiny SMS Advantages of SMS Cost effective With a content management system, a web page can be maintained for a fraction of a price of hiring a web developer. Easy customization The web page can be easily customized without coding. Most WOWS provide a GUI using which the intent can be customized using user friendly features such as ‘drag and drop'.SEE friendly Websites managed by WOWS are more Search Engine friendly for the following reasons; 0 0 0 Regularly updated content- Some search engines give preference to regularly updated content while displaying the results. URL rewriting can be implemented easily which produces clean URL without parameters. Auto generated IRS feeds increase the number of subscribers to the website. Disadvantages of SMS Latency issues Larger Cams can experience latency if hardwar e infrastructure is not up to date, if loaded every time data is updated grow large.Load balancing issues may also impair caching files. (1) Tool mixing Because the URL of many Cams are dynamically generated with internal parameters and reference information, they are often not stable enough for static pages and other web tools, particularly search engines, to rely on them. (1) Managerial Implications of Implementing a SMS In today's business scenario, where having an e-presence is no longer a differentiating factor but a necessity, where profit margins are wafer thin.WOWS' can lay a crucial role of meeting both goals of having an e-presence at the same time keeping the costs related to maintaining a website in check. With a WOWS except for the implementing costs the rest of the functioning is relatively cost free, as any ‘non- technical' person with little or no training can maintain content using a SMS. WOWS' allows for frequent updating of content, which would help keep the content fresh and help in SEE. References 0 0 http://en. Wisped. Org/wick/content_management_system http:// www. Masseuses. Com/tag/l (I-popular-content-management-systems-online/

Pride and prejudice compare and contrast novel and film 2005 Essay

Jane Austen penned masterfully the novel Pride and Prejudice. For many countries for many years and with or without the movie adaptation, this novel has achieved superstar status, considered by many as one of the best work of fiction that they had and one of the most read. Proof of the very good story line behind the novel is the fact that movie and television production outfits does not seem to tire in making movie adaptation of the novel year after year. Because of this, it has become important to criticize the resulting characteristics that will surface once comparison between the movie, particularly the 2005 version, and the novel is made. This paper will discuss several significant characteristics noticeable in the comparison of the 1813 Jane Austen novel with the 2005 film adaption of Pride and Prejudice, and these are (1) inconsistencies with the characters, (2) compressed scenes, (3) changes in the scene and (4) the introduction of new scenes. Inconsistencies with the Characters One of the noticeable characteristics that the 2005 film version of the novel has in comparison with the original novel story is the changes that happen to the characters and the personalities of these characters. Some differences are minimal, like the changes in the physical attributes of the characters. A very good example of this is the case of the character of Mr. Collins. Mr. Collins, it seems, was described in the original novel as a person with who is tall. However, in the movie, this characteristic is not noticeable in the portrayal of Mr. Collins, as the Mr. Collins in the 2005 Pride and Prejudice movie cannot be characterized as tall since he seem to have the height common with the other male characters in the movie. There were also some noticeable differences in the way the character Elizabeth was portrayed in the movie compared to the way Elizabeth was constructed by Austen throughout the novel. In watching the movie, the audience may have the impression that Elizabeth has a very negative temperament, that she is highly strung or even boorish. But in the book, Elizabeth has the personality that qualifies her as someone who is more on the positive temperament, sprightly and even playful. Proof of this is unexpected, unrealistic and somewhat inconsistent characteristic of Elizabeth was a part in the movie wherein Elizabeth yelled at her mother in defiance, pointing to Elizabeth’s more negative behavior. This is somewhat contrary to the original Pride and Prejudice story because in the novel, the author did not make Elizabeth yell directly to her mother. While Austen made it obvious that Elizabeth has the characteristic to defy her mother, she did not do so directly and verbally. Another important point to raise here is that in consideration to the lifestyle and culture of the people during the time, daughters yelling at their mothers is something that is not common or usual compared to today, making it more unrealistic and not faithful to the original story and faithful to the culture in the real life during that time. Stephen Holden even went to the extent of claiming that Elizabeth’s 2005 portrayal is â€Å"not exactly the creature described in the 1813 novel (Holden 1). † Compressed Scenes The novel features a story that is considered lengthy if everything in it will be featured in the film. This is the same predicament that most movie adaptation of a novel encounters, and the movie adaptation of Pride and Prejudice is no exception. The director is forced to cut, shorten and compress the different parts of the story in the effort to make it faithful to the novel and still ideal for the movie market. Because of this, significant missing parts in the movie that was featured in the novel are some situations and circumstances which are deleted, cut or shortened. Take for example, the part wherein Elizabeth was visiting Pemberley, Hunsford Parsonage as well as Rosings Park – this, as well as other parts of the novels where heavily compressed. The story focusing on how Lydia eventually eloped in the novel was also something that was compressed. Changes in the Scene Some scenes that were described by the author in the original â€Å"Pride and Prejudice† novel was not translated similarly in the film version. For example, when Darcy proposed to Lizzy for the first time, the author placed this particular scenario somewhere inside the house of Mr. Collins. But the 2005 movie version of the novel made it different, because in the movie, the proposal was made by Darcy to Lizzy while they were both standing under the rain. There were also significant and noticeable changes even with the second proposal, since the circumstances that led to the second proposal were different in the book compared to the scenes shown in the movie. According to the novel, the proposal happened after Lizzy did something for Mrs. Bennet that sent Lizzy in a particular place that night, but the circumstances presented in the movie puts Lizzy in bed but unable to get sleep, so she went out for a short walk and in the process meeting Mr. Darcy who was also taking a walk thinking about something serious that involved Lizzie as well as Lady Catherine de Bourgh (Ernst 44). Introduction of New Scenes In comparing the movie and the novel, another noticeable characteristic is the presence of scenes, situations and circumstances which are integral in the movie but is nonetheless not found in the novel. For example, there was a scene wherein both Mr. Darcy and Elizabeth were seen by the audience walking one night with nothing but their night clothes on. This kind of situation is something that is not presented in the book, and an educated guess might point to the fact that there maybe some reasonable factors why such was not the case in the novel – because it is not realistic. And the reason why this is not realistic is because the temperature may not be very convenient for someone to walk around on their night clothes on at night, and because this is not the action of someone who is of Mr. Darcy or Elizabeth’s stature, not to mention that walking around in nightclothes is something that is not usual, common or even normal during the time and age presented in Pride and Prejudice. Still related to the discussion on how the movie presented some scenes which are not only consistent with the novel but is also not consistent with the practice of the people during that time/era is the scene wherein Lady Catherine paid the Bennets a visit late in the night, and the Bennets greeted their visitor wearing their night clothes only. This is not in the novel, and this goes against common cultural practice among homes. People during that time make sure that they are fully dressed before presenting themselves to visitors. And visitors don’t actually visit other people unannounced and in very inconvenient times of the day or night. Because of these inconsistencies, the audience cannot help but feel that the creation of the 2005 movie version did not only put in scenes and details that are not consistent with the novel, it was also reflective of the lack of sensitivity with regards to the time, era and period that the novel that the story represents. Besides the inability of the production to consider being faithful to the culture at the time, some audience may also feel that the production of the movie did not seriously studied the aspects and details that support and put together the story as it is (like culture, practices etc). Conclusion The 2005 movie adaptation of Pride and Prejudice can be viewed in different contrasting perspectives. On one side, it can be considered as a very successful movie considering that it is an adaptation from a very popular novel and that many other adaptations made in film were created before it. On the other side, people can simply focus on the flaws and failures of the movie adaptation and call the movie not a worthy enough to be considered a film adaptation. In the end, it’s all about perspective. While there are indeed problems, there are also merits that the movie earned for it to be considered as good enough. â€Å"Like any other film adaptation, Austen’s Pride and Prejudice has positive and negative conditions for a translation onto screen (Ernst 35). † The truth is that for all of the differences that the 2005 movie had when compared to the novel it was based on, this is not surprising since the predecessor of this movie adaptation – which was already numerous since there is the 1940, 1980 and 1995 version – also has several flaws themselves, particularly when it comes to bearing differences from the original novel. There were also other little changes that were seen in the 2005 film. According to the website IMBD, a website that focuses on providing information about movies, there was even a difference in the ending in the US film (Pride and Prejudice 6). For all of these things, the only consolation there is can be found in the effort to be faithful to the novel by the movie, and for what it failed to accomplish. The audience should understand that there is indeed no perfect movie adaptation, since both movie and novel, however similar in story, are still different entities by themselves (Lupack 277). Works Cited Ernst, Reni. The Presentation of Speech and Thought in Jane Austen’s Price and Prejudice and in Joe Wrigth’s Film Adaptation. GRIN Verlag, 2008. Holden, Stephen. â€Å"Marrying Off Those Bennet Sisters Again, but This Time Elizabeth Is a Looker. † New York Times. 11 November 2005. 22 February 2009 . Lupack, Barbara Tepa. Nineteenth Century Women at the Movies: Adapting Classic Women’s Fiction to Film. University of Wisconsin Press, 1999. â€Å"Pride and Prejudice. † IMBD. com. 2009. 22 February 2009 .

Hospitality Management Major-Dining Room Class Memo 2 Essay

Hospitality Management Major-Dining Room Class Memo 2 - Essay Example The training will look at the importance of getting information from the client. This practice is crucial because it makes sure that the set up is according the client’s expectations. According to Strianese, this process involves listening and guiding the client into making the best decisions for the function. This includes looking at the time schedule, the program, the room set up, and the selection of food and beverage. The second training area is the development of the Banquet Event Order (BEO). This is crucial because it will help the service team capture every detail meaning that they will be able to put attention in every detail. The final training section is looking at the legal issues affecting the food service operations. This is crucial because it will help the service team avoid cases that will attract strange legal cases. Strianese states that, â€Å"Managers should be aware of the type of cases that have been filed and what advice experts have given on how to avo id the lawsuits† (Strianese, pg 389). Some of the safety precautions to be considered include, following the client’s instruction to make sure that they are satisfied and making proper sitting arrangement to reduce risk of accident. These techniques will create and support a professional environment in the organization because the service team will attain knowledge on the best practices to follow in the service industry which will help them in their day to day

Do you feel that speech is really free Why or why not Essay

Do you feel that speech is really free Why or why not - Essay Example But does this really exist in our society today? Some groups of citizen, especially the military, who are supposed to be protected by this freedom, continue to have limitation on how free they can express themselves through speech. The following paper seeks to show ways in which this freedom of speech has been diluted and can no longer be termed as freedom. The first amendment assures that one has the right to say what they want but with little exclusion. It however does not protect people from the consequences of their actions or words if it may offend others. There are large files and documents in the legal environment that pose rules and regulations on what one can say, when it can be said, in which surroundings it can be conveyed and to whom it is told. Is this freedom of speech? By definition, this clearly does not reflect any democracy. Even though different countries put different weights on discretion of what can be said, there lacks a single country whether in the west or east which fully allows its citizens to express themselves freely. In fact, all countries expect political correctness in one way or another. Americans may be comparatively free to air our views compared to some countries where this subject of writing will lead to incarceration, harassment or even punishable by death (Curtis). The United States of America and the United Kingdom are praised for upholding democracy and protecting a good number of basic human rights including the freedom of speech. However, this is mostly perceived by those living outside these countries and more so in the third world countries. However, individuals like bloggers and political activists feel over-controlled and violated in regards to what can and cannot be said. A good example is expression by two people where one expresses himself by waiving a flag and the other by burning it. The two are treated differently. The one waving the flag will be assumed to be exercising his freedom of

Current issues application and practice Essay Example | Topics and Well Written Essays - 1500 words

Current issues application and practice - Essay Example Agriculture is very important in the economy of a country especially among developing countries like the Philippines. It provides food for the nation’s inhabitants. It supplies the raw materials needed by the other sectors of the economy such as the manufacturing, trading and services sectors. Agricultural products are an important source of exports for the country. It also generates employment especially among those living in the rural areas. Approximately 30 million hectares or 40 percent of the total land area of the country is classified as farm lands. The country is composed of 7,107 islands with a total coastline of about 18,000 kilometers and which boast of bountiful fishing areas. Farming and fishing are major sources of livelihood for most people in the rural areas. The food crops produced by the farm lands are used for local consumption while some crops are exported. One then wonders why inspire of the rich natural resources of the country it has remained to be a Thi rd World country. The answer is simple. There is not enough government support being given to the industry. Without the necessary government initiatives to improve the agricultural sector, one cannot expect the industry to grow. The people who rely on agriculture are not given the opportunity to raise their income; thus, pushing the economy downwards. To determine the impact of agriculture in the Philippine economy, recent developments in the industry must be examined. In 2010, despite having vast agricultural lands and an ideal geographical location, the agriculture and fishery sector contributed only17 percent to the gross domestic product of the Philippines, a .34 percent decline from the previous year (Bureau of Agricultural Statistics (BAS), 2011). Compared to last year’s level, the gross value of agricultural output rose by 15.97 percent to P706.4 billion at current prices. The BAS also reported that of the country’s total labor force of 38.89 million, about 11.9 6 million persons or 33 percent were employed in the agriculture sector. During the first half of 2010, the daily nominal wages of workers in palay farms in Philippine pesos was P227.23 while those in corn farms earned P175.25. In terms of support services, government expenditures in agriculture amounted to P89.22 billion or six percent of the national expenditures, which represents an increase of 9.58 percent from last year. In the case of irrigation, only 49 percent of the total potential irrigable area is irrigated. The production performance of the agricultural sector in 2010 showed that output of palay and corn dropped by 3.04 percent and 9.34 percent, respectively. Coconut production registered a loss of one percent in the same way as sugarcane also recorded a loss of 21.82 percent. On the contrary, production output for mango, tobacco, onion, cabbage and eggplant grew by more than three percent (BAS, 2011). While agricultural products did not show remarkable improvements, the livestock production went the opposite direction (BAS, 2011). Carabao production increased by 5.05 percent, cattle at 2.71 percent, hog at 1.11 percent and goat at 1.38 percent. Likewise, production of dairy products grew by 11.14 percent. Chicken meat production increased by 4.01 percent and chicken eggs grew by 5.12 percent. Among the major livestock products only duck meat and duck egg production declined by 8.24 percent and 7.44 percent, respect

Outsourcing implications and impacts Essay Example | Topics and Well Written Essays - 1500 words

Outsourcing implications and impacts - Essay Example With the passage of time, when the size of companies increases as compared to their resources then â€Å"outsourcing† becomes a final choice In this scenario, they outsource their business operations to some outside firm and put attention on their core business activities. However, throughout the outsourcing procedure, it is essential for the company to clearly explain its particular organisational requirements, select the exact suppliers, administer the change process efficiently, manage the outsourcing relationship with suppliers effectively, and simultaneously build up a continuing affiliation with the supplier (Cooke et al., 2005). This report discusses a detailed overview of the concept â€Å"outsourcing†. This basic aim of this research is to explore the implications of outsourcing and the longer-term impact of outsourcing for the strategic and operational roles of the logistics and supplies functions. Outsourcing: An overview After 1990 there emerged a fashion in business reformation towards a ‘focus on core processes’ and outsourcing of other activities in different corporate operations. In this scenario, corporations looking for to pay attention on their core business have a propensity for outsourcing non-core processes to other firms that are experts in these domains. Outsourcing is defined as the agreement with a different corporation or individual to perform a specific job. Approximately every business subcontracts in several ways. Usually, the task being subcontracted is recognized noncore to the corporate. For example, an insurance company might outsource its janitorial as well as background processes to businesses that focus on those kinds of work as they are not associated to insurance or else premeditated to the company. In this regard, the outside firms those are offering the subcontracting services are called 3rd party supplier, or as they are further normally acknowledged as service suppliers. At present, outsourci ng includes a lot of varieties. Additionally, the corporations so far engage service supplier to effectively manage different business functions, for instance remuneration administration. On the other hand, some businesses outsource the entire operations. In this scenario, the majority ordinary types of outsourcing include information technology outsourcing (ITO) and business process outsourcing (BPO). In simple words, outsourcing is a practice of contracting computer related operations, telecommunication networks, call center services or application development to external vendors (Sourcingmag, 2011; Flecker, 2009; Yakhlef, 2009; Laudon & Laudon, 1999, p.381). Implications In ever-increasing competitive business world, corporations put attention on core processes and subcontract non-core processes to other firms. At present, majority of businesses is accepting business process outsourcing (BPO), which refers to outsourcing of non-core business activities in addition to supporting i nformation technology. Moreover, at present for the companies can outsource virtually anything they could care for. There are lots of outsourcing examples such as graphic design work, marketing company products and services, by means of a mixture of virtual assistant services (Adam, 2009), (Maelah et al., 2010; Banerjee & Williams, 2009). A lot of organisations have outsourced their business processes to outside firms for instance, last year Hewitt Associates bought Exult and recently more than 420 USD were paid by the Electronic Data Systems in scenario of human resources outsourcing division of Towers Perrin. There is another example in which the services of Mellon Financial Corp.'s human resources consulting

Nutritional guide to my plate Essay Example | Topics and Well Written Essays - 500 words

Nutritional guide to my plate - Essay Example The best energy giving foods that a person should consume are the grains. They have the energy contents that are essential for boosting the energy level of people. Moreover, eating the grains is very healthy and effective for males who do jobs that are tiresome and tedious. On the other hand, mothers should always put protein on the table in every meal for as proteins help in the body repair of an individual. Moreover, proteins are essential especially for young girls who are in puberty stage and loss of weight during their monthly periods. Proteins are very important in body repair and body building. Conversely, protein is needed by everybody in their lives and everyone must ensure that they consume some good amount of the proteins. However, proteins are categorized into different groups. The first category of protein is the animal protein. The next category of proteins is the plant proteins. The animal protein includes flesh. Flesh can either be red meat or white meat. White meat includes chicken and fish while red meat includes beef. It is prudent for one to consume a white meat than red meat. Red meat has very many health problems as compared to the white meat. The plant protein includes such foods as green grams and soya beans. On the other hand, fruits include things like banana, oranges and water melons. In conclusion, good health begins with a proper diet. Another important thing that one must consider is a number of the meals that they consume. The quantity should be proportionate as listed above.

Nihilism And Its Consequences Essay Example | Topics and Well Written Essays - 1500 words

Nihilism And Its Consequences - Essay Example Nihilism entails the absence of consideration for consequences, where people have no inner guide and promote only their self-interests. By openly showing love for a married woman. Spunk demonstrates a missing conscience. He tells Joe that â€Å"Lena was his† (Hurston). The alcoholic woman in â€Å"Tall Tales† also dismisses the effects of her decisions. She sees herself slowly attracted to a stranger, just because of her creative imagination that feeds her inner emptiness. The â€Å"watch† in the story symbolizes reality because it reminds people of the time and organizing their life. She does not know how to organize her life, however, because she cannot understand the meaning of her existence. When she allows Lenny to take her watch, she surrenders to the pseudo-reality that Lenny wants to bring her to. Lenny tells her: â€Å"You don't need [your watch]. You don't have to know what time it is† (Braverman). She then empowers him to organize her life for h er, which happens eventually. Furthermore, nihilistic people only value their self-interests. Spunk takes Lena and parades their affair to others. He says to Joe: â€Å"Call her and see if shell come. A woman knows her boss she answers when he calls† (Hurston). This means that for Spunk, he is the boss of himself and others. The woman of â€Å"Tall Tales† also focuses on her inner fantasies than her own future and the future of her daughter. When she sees â€Å"China blue† in the sky, it is an image of peace and hope. These images of peace and hope are superficial, however, because she intends to escape her reality to find them. She feels unhappy with her failures and she covets a new life, where responsibilities no longer exist.

Manfold Case Study Essay Example | Topics and Well Written Essays - 750 words

Manfold Case Study - Essay Example The plastic airbeds were a huge success and formed about 12.3 % of the company’s sales (Van den 1). However, in 2007, Joseph, who was the founder wanted to retire from business and in connection to this, he wanted to sell his shares that were about 68 % to Mitchell & Meyer, which is an American equipment manufacturer. It is at this point that the conflict of interest arose between the key players in the Manfold Toy Company. Conflict of interest occurs in work environment when a person is in a place where they can be influenced. The influence can be because of personal interest that an individual has on something. A conflict of interest can be because someone is avoiding personal disadvantage, or it can be because someone wants to take advantage of a particular situation. There are three different types of conflict of interest. The first one is the actual conflict of interest; this is where an employee is in a position to be influenced by their own personal interest when carrying out their responsibilities. The second one is perceived conflict of interest, in this case the employee appears to be influenced by their private interest when doing their job. Finally, is the potential conflict of interest, in this case the employee is in a place where they may influenced in the future by their private desires when carrying out their work. In the case of study there are various conflict of interests, for example, Fred who was an independent non-executive director (INED). He was also the chairman of the audit committee is in a position where his job seems to put him in a conflicting of interest with his boss; Joseph, who is also the founder of the company. Given that Joseph have told him about his intention of selling the business to Mitchell and Meyer Company. However, he knows that Yee Exports that are the sole distributor of Manfold Toy Company in New Zealand and Australia is almost becoming bankrupt. However, he is not sure about

Marketing Plan Essay Example | Topics and Well Written Essays - 1500 words

Marketing Plan - Essay Example The sports drink is prepared through a blend or combination of water, electrolytes and carbohydrates with an aim of helping athletes to recover the electrolytes and energy that is lost during vigorous sports activities. The scientific formulation is presented by the PepsiCo to its market through variant brands such as orange, lemon lime, strawberry kiwi, citrus cooler, fruit punch and blue cool (MarketWatch, 2010). Industry Definition Regardless of the improved performance of the brand in the market, the level of competitiveness in the sports drink market has increased significantly. This is due to new entrants into the market, substitute products and application of competitive strategies by the key players within the sports drink market. In this regard therefore there is a need to develop an effective marketing plan that will be used to enhance the performance of the food drink within the market in addition to achievement of a competitive advantage in the market as opposed to rival products (Zmuda, 2008). Company Analysis PepsiCo, the parent company that produces Gatorade aims at becoming a leader in the production and sale of sports drinks within its markets across the world. This is achieved through an effective strategic leadership approaches and a corporate culture that is focused at high quality human resource management, quality in production, innovativeness and effective marketing (Stanford, 2011). The company’s performance and challenges within the market can be understood through an analysis of its strengths, weaknesses, available opportunities within the market in addition to threats within its markets. The strengths of the company are demonstrated by the high quality of its sports drink, Gatorade. This sports drink is scientifically formulated with elements that are required by individuals who are engaged in strenuous sports activities. Additionally, Gatorade has gained a significantly strong name of its brand within the market. This is attri buted to the popularity of the parent company and the promotional strategies that are employed in popularizing the brand within its local and international markets (Sterrett, 2009). The effectiveness of the scientific formulation in allowing individuals to excel in the physical performance of their exercise and sports activity has led to winning of the loyalty of the customers for the brand. Gatorade sports drink is however faced with weaknesses such as low visibility and advertising and unawareness of the consumers on the benefits of consumption of the product during sports, training and exercising activities. The relatively high price of the product is also argued to be one of the major weaknesses of the brand. Pepsi Co has many opportunities for enhancing the performance and competitiveness of Gatorade within the market. This includes more promotional activities through an integrated marketing communication approach and the use of celebrity endorsements of famous sports personali ties to popularize the brand within its market. In addition, the company has market opportunities of venturing into new scientific formulations such as protein regimens. The company would also add more nutrients to the Gatorade formulation such as vitamins. This is an opportunity that will allow the company to compete with rival brands and sports regimens that present the consumers with highly

Paper Towns Book Response Essay Example for Free

Paper Towns Book Response Essay The? Book? Talk? visual? which? caught? my? eye? the? most? was? Clare? Considine’s? project? on? ‘Paper? Towns’? by? John? Greene.? After? talking? with? her? I? learned? the? book? is? about? two? young? people,? Margo? and? Quentin? who? navigate? through? their? senior? year? in? the? suburbs? of? Orlando,? Florida? in? the? early? 2000’s.? When? exposed? to? a? dead? man? who? has? committed? suicide? in? Jefferson? park,? Margo,? at? 10? years? old? says? â€Å"Maybe? all? the? strings? inside? him? just? broke. †? After? this? moment,? the? two? continually? link? human? emotions? to? acting? as? â€Å"strings†? throughout?the? novel. ? In? the? middle? of? the? book? Margo? runs? away? and? the? plot? is? transformed? to? Quentin’s? finding? her? on? a? long? road? trip? with? his? two? best? friends? Ben? and? Radar? and? Ben’s? girlfriend? Lacey.? The? two? create? idealist? views? of? each? other? which? only? by? the? end? is? proven? wrong? by? reality.? In? the? visual,? there? is? a? series? of? 6? maps? showing? the? states? which? are? driven? through? in? the? novel? to? find? Margo,? North? Carolina,? South? Carolina,? Pennsylvania,? New? York,? Virginia,? and? Florida.? Starting? at? the? front? of? the? map? and? ending? at? the? end,? there? is? a? path? which? takes? the? viewers? of? this? visual? through? the? plot? of? the? story.? Also,? there? are? various? quotes? spread? about? the? map? to? support? the? explanation? of? the? plot.? To? begin,? the? trail? starts? at? two? houses,? Margo? and? Quentin’s.? Starting? here,? the? black? tacks? represent? Margo? and? the? white? tacks? show? Quentin.? This? contrast? to? me? exemplifies? a? ying? yang? situation.? Next,? the? string? goes? down? to? four? houses:? Lacey,? Jace,? Becca,? and? Karen’s,? whose? houses? have? a? spraypainted? ‘M’? on? them.? This? ‘M’? symbolizes? Margo’s?  anger? toward? them? because? her? ex? boyfriend? Jace? cheated? on? her? with? Becca? her? best? friend,? and? this? was? kept? a? secret? by? Karen? and? Lacey? her? are? her? close? friends? also.? It? then? leads? down? to? Sea? World? which? they? break? into? and? then? the? path? leads? to? the? sun? tower.? At? the? sun? tower? Margo? says? the? significant? quote? â€Å"All? those? paper? people? living? in? their? paper? houses,? burning? the? future? to? stay? warm.? All? the? paper? kids? drinking? beer? some? bum? bought? for? them? at? the? paper? convenience? store.? Everyone? demented? with? the? mania? of?  owning? things.? All? the? things? paper? thin? and? paper? frail.? All? all? the? people,? too.? I’ve? lived? here? for? eighteen? years? and? I? have? never? once? in? my? life? come? across? anyone? who? cares? about? anything? that? matters. †? After,? the? track? leads? to? two? paper? people? with? Margo? and? Quentin’s? tacks? on? them? suggesting? they? are? too? one? dimensional? paper? people? by? this? point.? Following,? Margo’s? tack? then? moves? into? a? question? mark? when? she? runs? away.? By? this? point? all? Quentin? knows? is? she? is? going? to? a? ‘Paper? Town’.? Quentin’s? tacks? continue? into?  subdivisions? in? Orlando,? Florida? where? he? begins? his? search? with? thoughts? that? by? ‘Paper? Towns’? she? is? referring? to? the? bland? subdivisions? with? nothing? ever? changing? but? does? not? find? her? there.? The? next? tack? is? at? a? barn? where? he? sees? Margo? has? spraypainted? the? words,? â€Å"You? will? go? to? Paper? Towns? and? you? will? never? return. †? There? he? realizes? Paper? Towns? are,? by? literal? definition,? fake? towns? choreographers? put? on? their? maps? to? prevent? plagiarism.? This? leads? him? to? Algoe,? New? York,? (represented? by? the? car? on? the? visual)? where? he?  finds? Margo? in? a? barn.? The? last? part? to? the? visual? is? a? little? booklet? with? ‘expectations,? assumptions? and? idealism’? written? on? the? pages,? illustrating? the? journal? Margo? keeps,? writing? down? all? to? happen? to? her? including? her? idealizations? for? Quentin.? This? points? out? the? moment? when? Quentin? and? Margo? realize? they? had? been? idealizing? one? another? to? be? something? they? are? not? the? whole? time? and? so? they? decide? to? part? ways.? Ultimately? this? visual? is? very? thorough? and? creative? and? illustrates? the? theme? of? the? ideal? person? being? nonexistent.

Customer behaviour brand loyalty and retention

Customer behaviour brand loyalty and retention Introduction Usually loyalty is expressed by different tendencies towards the brand, store or service. Expressing through attitudes and behaviour generally show these tendencies. Previous work has concentrated more in the service industry, on how repeated the purchases are, i.e. retention and advocacy of the brand (Reichheld, 1996). Retention can be measured by duration of time, in numerous service and utility markets, as a customer. In terms of grocery market, where consumers use several suppliers, the share of category expenditure is one of the behavioural criterion of loyalty and is committed to a brand or store (Cunningham 1956, Dunn and Wrigley, 1984). In service market, while measuring the attitude, researchers have used psychological states such as satisfaction, commitment and trust (Morgan and Hunt, 1994; Ennew and Binks, 1996). Whereas attitude to the brand or the store has been used for the grocery markets. These are the forms of customer loyalty. This paper defines loyalty and talks about the meanings and the complications related to it. As the forms of loyalty are explained initially, further more the relationship between these forms and loyalty is presented with an in depth evidence. This paper also shows the implications of how marketers can implement the customer loyalty in the on the basis of the research carried by few practioners. Defining Loyalty: Meanings and complexities Loyalty can concentrate more on single concept, it can be either attitudinal or behavioural. Though, a great deal of debate over loyalty has focused more on convoluted definitions that may comprise both consequences and antecedents of loyalty. Jacoby and Chestnut (1978) came up with a six-component definition of loyalty that incorporated behaviour and attitude. This method of the conceptualisation of loyalty appears to be partially associated to a requirement to represent the causes of loyalty, and partially semantic, that this is what loyalty means. Semantic considerations provide an establishment in scientific definition, on the contrary the thought that attitude-behaviour congruence is necessary for loyalty looks ill founded. The definition by Oliver (1999) involves a positive relation between behaviour and attitude in loyal groups but Oliver states that this relation is typically very weak and finalises that the loyalty to a brand, which is true and which involves emotional commitment and its rare. This definition of Oliver raises problems and doubts as the casual description of loyalty without any circularity, does not makes it possible to test this causality. Even though while describing loyalty unites various meanings, its definitions must be singular and noticeably associated to measurement. East, Sinclair and Gendall (2000) argue that this is essential, as measures of the singular forms of loyalty could confirm slight correlation. The study of Dunn and Wrigley (1984) showed little correlation amongst few stores used and the share of expenditure given to the primary store. While in the case of store research, East et al. (2000) discovered merely a weak link between retention and share loyalty. This is possibly predicted. Theoretically, share of category and retention are fairly different and there is no stipulation that a customer buying a huge share of a brand must retain that brand for a long time compared to a small-share customer. Weak correlations have too been discovered between the evaluative and behavioural facets of loyalty. East and Hammond (1999) analysed the association between satisfaction and true retention. Their study st ates that most researches about customer loyalty have shown weak relations, in spite of extensive administrative postulation to the contrary. In such conditions it looks like it would be imprudent to generate permutation measures of loyalty that contain both evaluative and behavioural aspects, as the two components seem to have restricted relation. Brand and Customer Loyalty The study of Jacoby and Chestnut (1978) shows the basic difference between behavioural loyalty and cognitive loyalty; therefore clearing the concept of repurchase behaviour is not an adequate requirement of brand loyalty. The early studies of loyalty have focused on two most important phenomena. There has been research on the substantiation of loyalty behaviours for more than a brand, differentiated by changeable levels of complentarity/substitutability and hence the reasons of switching behaviour (Wind, 1977; Jacoby and Chestnut, 1978; Wernerfelt, 1991; Keaveney, 1995). As different studies on loyalty have increased knowledge of its various forms, they fail to examine the progress of loyalty over the time, without any explanation of how and why these various forms of loyalty arise. An active approach, if it is appropriately measured, can give an explanation of the various configurations of customer loyalty in the range of stages of the relationship life cycle (Costabile. M, no date) . (See figure 1. In appendix) Oliver states that this form of customer loyalty is a process of four chronological stages. After passage of time and continuous purchases in the third stage, most concentrated stage of loyalty is attained. According to Crosby and Taylor (1983) model for voter behaviour analysis, Loyalty is now cognitive by becoming a motivating force. The action control concept of Kuhl and Beckmann (1985), most concentrated stage of loyalty is recognized as action loyalty. Therefore it can be said that loyalty that is kept not only on the basis of strong motivation, but results in actions taken to get rid of every obstacle that will interfere while deciding of purchasing a brand to which a person is loyal. Customer buying behaviour and Loyalty Customer satisfaction and relationship marketing fields can be found from the involvement towards understanding customer behaviour and their purchase habits after their first preference of a supplier, brand or a store. Satisfaction and Loyalty Exploring the concept self-esteem, Hoppe (1930) and Lewin (1936) found the basics of the confirmation/disconfirmation model helpful to describe the satisfaction opinion and the association between satisfaction and trust. What is appropriate in this theory is not just about how this satisfaction model behaves, but also the confirmation of close links between satisfaction over trust and time (Bitner, 1995; Costabile 1998). There have been few developments in the study of customer satisfaction recently. This study has examined the emotional aspects of satisfaction and the dynamics of the model over time (Westbrook, 1987; Oliver, 1997; Fournier and Mick, 1999). Marketing researchers are also putting efforts to understand the variables that interfere between the opinion of satisfaction and the preference of repurchase of a brand (Oliver, 1999). Even though satisfaction-trust- loyalty association has not constantly been confirmed therefore obvious high degrees of satisfaction might not result in a behaviour, distinguished by high loyalty, and vice versa (Jacoby and Chetsnut, 1978), due to the several overruling variables during the process of exchanging over the time (Jones and Sasser Jr., 1995; Oliver, 1999). Retention and Loyalty Debates on customer loyalty use the idiom loyalty and retention synonymously. Nevertheless the literature states that there is criticism of organisations that have elected to define customer loyalty as simply customer retention, hence attaining repurchase. Stewart (1996) states that Customer loyalty and customer retention are not synonymous (Stewart, 1996 p.8). In the Relationship Marketing ladder of Customer Loyalty (See figure 2 in appendix) of Christopher, Payne and Ballantyne (1991), they state that the consumer advances up the ladder from regular purchasers (retention), to strong supporters of the firm and ultimately to being active and vocal promoters of the firm referring others to the organisation. As stated by Prus and Brandt (1995) that Loyal customers repeatedly purchase products or services. They recommend a company to others. And they stick with a business over time. Therefore customer loyalty is a more convoluted observable fact that comprises other assets rather than j ust the behavioural theory of repurchasing (Samuelson Sandvik, 1997). Recommendation and Duration of time According to East, Wright, Vanhuele (2008), consumers would value their suppliers when they possibly will find out more about the qualities of the suppliers offering over time and those who do not like their supplier change the supplier, approving consumers stay. Regardless of these effects Smith and Higgins (2000) and Fournier, Dobscha and Mick (1998) mention how a brand may be prominent once it was obtained and gradually do not talk much about it once it becomes common. This happens because the brands are recommended when there is a change, while a comparatively static product does not have an advantage of a second recommendation. In the earlier research of East et al. (2005a) they discovered either no correlation between recommendation and duration of time or a negative correlation. With the proofs from twenty-three researches they learned that the overall relation between recommendation and duration of time was neutral, whereas the individual correlations varied from considerably negative to considerably positive. According to Reichheld (1996), in few of the cases, have mentioned that customers who are with a supplier for a long duration of time, recommend more. On the other hand East et al. (2005a) do not agree with Reichheld. According to them new customers will give more recommendation compared to customers with long duration of time. Attitudinal aspects and Loyalty The evaluation of the study of repurchase and loyalty and satisfaction and loyalty has recommended that loyalty comprises attitudinal aspects. Further, a study that supports the involvement of an individuals attitudes is describing loyalty is presented. Commitment and Trust It is commitment that differentiates between repeat purchase and loyalty as per the debate of Jacoby and Kyner (1973). Hence a person loyal to a product or a service has an attitude, which is strong and full of impact. While considering commitment it would seem to be affective and calculative commitment. The definition of affective commitment is the extent to which a customer likes to maintain their relationship with the organisation (Buchanan, 1974). While the definition of calculative commitment is where the customer is loyal because they have to be rather than that they desire to be (Meyer Allen, 1984). Therefore the calculative committed consumer is not very reliable as he can get an offer that allows him to change suppliers. Samuelson and Sandvik (1997) recommend that whichever or both types of commitment possibly will be used in loyalty study and is reliant upon the reason of the study. For example, to forecast prospect loyal behaviour affective commitment will be very effecti ve. Hart and Johnson (1999) have mentioned that as loyalty is conventionally defined in as per its occurrence, that is referral intent, repurchase intent, share of purchase and actual repurchase. They recommend that for organisations to attain true loyalty then they need to go further than customer delight to total trust. Therefore it would look as if commitment and trust are important aspects when defining loyalty. Marketing implications of customer loyalty The majority of the customer loyalty programs that have presently been implemented by companies appear to be intended at encouraging repeat purchases (Hart et al. 1999). Several companies then, spend a substantial amount in lock in policies so that they could raise the costs of switching in a brand or a supplier (Shapiro and Varian, 1999). It is obvious that the customer loyalty objective must be mainly aimed at the top most and promising customer segments, and it is also evident that not all relationship has to be dealt in an evolutionary viewpoint. Potential value must not be described exclusively considering the profit or income flows to be gained, but more than all when thinking of opportunities in terms of growth that the relationship provides the company are development of business and the trust and knowledge resources (Costabile. M, no date). On the basis of the study of Dowling and Uncle (1997) the following could be the implication for company to employ customer loyalty. For a company to perform loyalty marketing still, it is first essential to identify the loyal consumers. When the customers grow, the use of market research and database marketing in the nonexistence of own knowledge is essential. Companies into direct marketing are endeavoring to come up with loyalty programs, which attach the purchasers of a broad variety of consumer goods and services to a meticulous provider or a brand. In cases of firms that have very less data regarding their customers, a supplementary advantage of customer loyalty programs is that members will repeatedly see themselves during buying or service delivery. Membership cards are a rapid and proficient means for customers to indicate that they are worthy of special attention. Many airlines, and successful companies like General Motors, American Express, Nestle, Holiday Inn, Unilever an d shell have experienced adequate advantages in customer loyalty programs to apply such schemes. For example, in the rebate scheme of General Motors (the GM card), it permits members to collect savings towards the cost of a new GM car, the car and not the collection of a discount is dominant. Another good example is of Australian Fly Buys frequent-buyer program. The members registered for the Fly Buys program can collect points for free air tickets and accommodation in hotel either by using credit card or a membership card. This membership is free of any cost. 1.7 Australians had registered themselves within just one year of the launch. The analysis of customer cost-benefit makes it easier to elucidate why the least desired loyalty program (figure 3 in appendix) fascinated so many, or is it so few members. References Bitner, M. (1995) Building Service Relationship: Its All About Promises, Journal of the Academy of Marketing Science, Fall, 236-245. Buchanan, B. (1974) Building organizational commitment: the socialization of managers in work organization, Adm Sci Q 1974;19:533-46. Christopher, M., Payne, A. and Ballantyne (1991) Relationship marketing: Bringing quality, customer service, and marketing together. Oxford and Boston: Butterworth-Heinemann. Costabile, M. (no date), A dynamic model of customer loyalty, journal (not available), publisher (not available). Costabile, M. (1998) Customer Satisfaction and Trust into the Resource-based Perspective. Research Propositions Endorsing the Confirmation/Disconfirmation Paradigm, Market Relationships, Track 1, Proceedings of the European Marketing Academy, 76-97. Crosby, L. and Taylor, J. (1983) Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability Among Voters, Journal of Consumer Research, March, 413-431. Cunningham, M. (1956) Brand Loyalty What, Where, How Much?, Harvard Business Review, 34 (Jan/Feb), 116- 128. Dowling, G. and Uncles, M. (1997) Do Loyalty Programs Really Work?, Sloan Management Review 38 (4), (1997), pp 71-82. Dunn, R. and Wrigley, N. (1984) Store Loyalty for Grocery Products: An Empirical Study, Area, 16 (4), 307-314. East, R., Gendall, P., Hammond, K., and Lomax, W. (2005) Consumer loyalty: singular, additive or interactive, Australasian Marketing Journal, Vol. 13 No. 2, pp. 10-26. East, R. and Hammond, K. (1999) Satisfaction and Retention, Paper presented at the ANZMAC Conference,UNSW, Sydney. East, R., Harris, P. and Lomax, W. (2000) First-Store Loyalty and Retention, Journal of MarketingManagement, 16 (4), 307-325. East, R., Julie, S. and Phil, G. (2000) Loyalty: Definition and Explanation, ANZMAC 2000 Visionary Marketing for the 21st Century: Facing the Challenge. East, R; Wright, M. and Vanhuele, M. (2008) Consumer Behaviour: Applications in Marketing, London: Sage. Ennew, C. and Binks, M. (1996) The Impact of Service Quality and Service Characteristics on Customer Retention: Small Businesses and their Banks in the UK, British Journal of Management, 7, 219-230. Fournier, S. and Mick, D. (1999) Rediscovering Satisfaction, Journal of Marketing, October 5-23. Fournier, S., Susan, D. and David, M. (1998) Preventing the Premature Death of Relationship Marketing, Harvard Business Review, January-February, 42-51. Hoppe, E. (1930) Ergfolg und Misserfolg, Psicologische Forschung, vol.XIV, 1-62. Hart, C. and Johnson, M. (1999) Growing the trust relationship, Marketing Management, Spring, pp. 8-19. Hart, S., Smith, A., Sparks, L., Tzokas, N. (1999) Are Loyalty Schemes a Manifestation of Relationship Marketing?, Journal of Marketing Management, vol.15, 541-562. Jacoby, J. and Chestnut, R. (1978) Brand Loyalty Measurement and Management, New York: Wiley. Jacoby, J. and Kyner, D. (1973) Brand Loyalty vs. Repeat Purchasing Behavior, Journal of Marketing Research, Vol. 10, pp. 1-9. Jones, T. and Sasser, E. (1995) Why Satisfied Customer Defect, Harvard Business Review, November-December, 88-99. Keaveney, S. (1995) Customer Switching Behavior in Service Industries: An Exploratory Study, Journal of Marketing, April, 71-82. Kuhl, J. and Beckmann, J. (1985), Action Control: From Cognition to Behavior, Berlin, Springer-Verlag. Lewin, K. (1936) Principles of Topological Psychology, New York, McGraw Hill. Mark, C; Kate, S. and Ray, K. (1996) Customer defection: a study of the student market in Ireland, International Journal of Bank Marketing, Vol. 14 Iss: 3, pp.23 29. Meyer, J. and Allen, N. (1984) Testing the Side-bet theory of organazatonal commitment: some methodological consideration, Journal of applied psychology, [jap]. 69. Morgan, R. and Hunt, S. (1994) The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, 58 (July), 20-38. Oliver, R. (1997) Satisfaction. A behavioral Perspective on the Consumer, New York, McGraw Hill. Oliver. R. (1999) Whence Consumer Loyalty?, Journal of Marketing, Special Issue, 33-44. Prus, A. and Brandt, D. (1995) Understanding your Customer, Marketing Tools, 2(5), pp. 10-14. Reichheld, F. (1996a), The Loyalty Effect, Boston, Harvard Business School Publications. Samuelson, B. and Sandvik, K. (1997) In European Marketing Academy Conference, Warwick Business School, Vol. 3, Warwick, U.K., pp. 1122-1140. Shapiro, C. and Varian, H. (1999), Informatiom Rules. A Strategic Guide to the Network Economy Boston, Harvard Business School Press. -Smith, W. and Higgins, M. (2000), Reconsidering the relationship analogy, Journal of Marketing Management, Vol. 16, pp. 81-94. Wernerfelt, B. (1991) Brand Loyalty and Market Equilibrium, Marketing Science, Summer, 229-245. Westbrook, A. (1987) Product/Consumption-Based Affective Responses and Postpurschase Processes, Journal of Marketing Research, August, 258-270. Wind, Y. (1977) Brand Loyalty and Vulnerability, Consumer and Industrial Buying Behavior, New York North Holland.

The History And Background Of Rickets Health Essay

The History And Background Of Rickets Health Essay Rickets is a disease that is lack of vitamin D. It is mostly happening in winter and spring, and children are easy to get the disease when they from 2 to 6 age group. If the children lack of vitamin D, their bones will become soft. (1. Unknown, 2003) C:UsersDELLAppDataRoamingTencentUsers752503580QQWinTempRichOleBFU4MUDQ]H268WAGFZ_)}M.jpg Keywords: bones, children, cod liver oil, disabled children, diseases, girls, Glasgow Corporation, infants, medicine, orange juice, public health, rickets, sunlight, Vitamin D deficiency History 1st and 2nd century AD Soranus, a Roman physician, is the person who first described bony deformities in the 1st and 2nd century AD. He pointed out that bony deformities more appeared in the young children because Roman mothers often lack of nurture and hygiene. 1645 Daniel Whistler, an English physician, is credited with the earliest person who described rickets. In 1645, he published a monograph titled Inaugural medical that provided a description of the signs and symptoms of rickets. An alternate term called Paedosteocaces was used to describe the clinical symptoms of rickets. The signs and symptoms of rickets included bone pain or tenderness, dental deformities delayed formation of teeth, short stature, impaired growth, decreased muscle strength, and a number of skeletal deformities, including abnormally shaped skull (craniotabes), rib-cage abnormalities (rachitic rosary), bowlegs, and breastbone, pelvic, and spinal deformities. (2. William C. Shiel Jr., 2012) 1650 Francis Glisson, a Cambridge physician published in Latin a treatise on rickets titled De Rachitide. in 1650. Glissons work remains a classic among medical texts. Unlike Whistler, Glissons sound and elegant observation of rickets is based on clinical and postmortem experience. 1909 Nearly 2 centuries after the Glissonian era, there were no new developments in the study of rickets. At the turn of the 20th century, rickets was heavy among the underprivileged infants living in industrialized cities of North in the United States and several polluted cities in Europe. In 1909, among infants 18 months or less who had died, Schmorl found histopathological evidence of rickets in 96% (214 of 221) at autopsy, highlighting the pervasive nature of rickets during that era. Although it often happened, the exact cause of rickets still unclear. Deficient diet, faulty environment (poor hygiene, lack of fresh air and sunshine), and lack of exercise were all implicated in its etiology. (3. Kumaravel Rajakumar, 2003) Geography Rickets mainly happen in anywhere. It is primary cause of lack of vitamin D. the rickets mostly happen in the young children. Firstly, the sunlight is an important factor of cure rickets because sunlight can facilitate the synthesis of vitamin D when human body exposure to sunlight. Sniadecki, a physicians observed that children living in Warsaw had a high incidence of rickets, whereas children living in rural areas outside Warsaw did not Based on this observation, he advocated exposure to sunlight as a means of curing this disease. (4. Unknown, 2012) Secondly, according to Sniadeckis collections of opinions that indicated the appearance of rickets does not associated with the economy but the locations of the people. The opinions were from some physicians in the British Empire and the Orient showed that rickets was rare in children living in poor cities in China, Japan, and India where people received poor nutrition and lived in squalor, whereas the children of middle class and poor who lived in industrialized cities in the British Isles had a high incidence of rickets. (5. Jan 25, 2011) Culture Group Mostly young children are easy to get rickets, especially dark skin people. Young children need to eat food that includes vitamin D and they need to under the sunlight more than 15 minute every day. Symptoms The signs and symptoms of rickets included bone pain or tenderness, dental deformities delayed formation of teeth, short stature, impaired growth, decreased muscle strength, and a number of skeletal deformities, including abnormally shaped skull (craniotabes), rib-cage abnormalities (rachitic rosary), bowlegs, and breastbone, pelvic, and spinal deformities. (6. William C. Shiel Jr., 89[0d2012) Diagnosed If we found children have tetany or seizures, X-rays of long bones (radius, ulna, and femur) and ribs, they will get the rickets. (7. William C. Shiel Jr., 2012) Environmental influence Pollution from factories can affect the rickets, because the environmental pollution will block the suns ultraviolet ray. The suns ultraviolet ray is good for our body. It can make our body production of vitamin D to reduce the rickets. (8. Steven M Schwarz, 2011) Ethical issues Nowadays people who with darkly pigmented skin or live in industrialized northern cities and the children in certain Arab countries who often cover clothing and stay indoors still at risk of rickets. Besides, in tropical with sunny climates, rickets still a problem in the cities like Calcutta, Johannesburg, and in mostly African-American children in the United States, because children usually consume vegetarian or vegan diets and infants often have low levels of vitamin D as a result of the lactating mothers have low levels of vitamin D. Although rare, diets directly deficient in calcium and phosphorus may also lead to rickets. (9. Unknown, 2012) Social influence Rickets can be found much more easily in the developing countries or regions which without clean food and water. Rickets is a kind of bone structure softening disease, and it can finally lead to breakage, fractures and deformity of the limbs and spine. Rickets usually is due to malnutrition, especially when vitamin D and calcium cannot be got enough from the diet. If infants cannot get enough nutrients, they maybe get rickets much easier. Starvation, inadequate food intake or a poor diet also lead to rickets. In adults, an extreme deficiency in vitamin D can cause osteomalacia too. If malnutrition is the main cause, protruding bones and muscles may be visible. And if caught early on, rickets can be treated. The treatment for rickets caused by malnutrition should start by treating the malnutrition or malabsorption of foods. This means following a healthy diet that includes whole grains, fruits, vegetables, protein and dairy. Another recommendation is a high-calorie nutritional supplement to promote and encourage weight gain. Sometimes doctor may also recommend vitamin D and calcium supplements with the precise dosage, and along with frequent monitoring of calcium and vitamin D levels in the blood. (10. Julie Boehlke, 2011) Change agents Daniel Whistler Daniel Whistler is an English physician. He is credited with the earliest person who described rickets. In 1645, he published a monograph titled Inaugural medical that provided a description of the signs and symptoms of rickets. An alternate term called Paedosteocaces was used to describe the clinical symptoms of rickets. (11. Kumaravel Rajakumar, 2003) Harry Steenbock In 1924, University of Wisconsin-Madison biochemist Harry Steenbock discovered a method that exposure to ultraviolet irradiation can increase the vitamin D content of certain foods, virtually eliminating the debilitating condition of rickets. (12. The Guardian, 2010) K. Huldschinsky In 1919, the German researcher K. Huldschinsky carried out a remarkably innovative experiment and cured children of rickets using artificially-produced ultraviolet light. (13. Unknown, 2009) Alfred F. Hess and L. F. Unger In 1921, researchers Alfred F. Hess and L. F. Unger of Columbia University first showed that by simply exposing rachitic children to sunlight, they were able to cure them of the disease. (14. Unknown, 2009) Steenbock Recognizing that simply irradiating certain foods that were common in most peoples diets could spare large numbers of children from the bone disease, Steenbock patented the food irradiation process using ultraviolet light in 1924, donating all future proceeds to support research at the University of Wisconsin. (15. Unknown, 2009) Innovation The description of conditions with bony deformities in ancient medical writings dates back to the 1st and 2nd centuries. Despite rickets common occurrence, the exact etiology of rickets remained elusive. An English physician, Edward Mellanby made a series of experimental study and postulated, It therefore seems probable that the cause of rickets is a diminished intake of an antirachitic factor which is either fat-soluble A, or has a somewhat similar distribution to fat-soluble A. Even though his conclusion has soon been proved incorrect, His work still clearly established the role of diet in the cause of rickets. In 1861, Professor Armand Trousseau, a French internist state that rickets was caused by lack of sun exposure and a faulty diet, and cod-liver oil could effectively cure it. After many year further research and clinical trials, by the 1930s, the use of cod-liver oil in the treatment and prevention of rickets became common place. The eventual public health prevention initiative of fortification of milk with vitamin D led to eradication of rickets in the United States. (16. Kumaravel Rajakumar, 2003) When people get more information about rickets, they can think about how to prevent rickets. Contemporary uses and resources Rickets can be prevented by consumed balanced and nutrition diets. In order to prevent the rickets, foods that are high in calcium (such as milk, cheese, and salad greens) and vitamin-D (such as breakfast cereals and orange juice) should be provided (17). Evidence has showed that supplements of 400 IU of vitamin D each day can be effective in preventing the diseases (18) Vitamin D deficiency has become a serious problem throughout the world. In New Zealand, around 31% of children aged in 5-14 years suffer vitamin D deficiency (19). Foods: oily fish, liver, eggs, meat, oatmeal. Breakfast: Lunch: Dinner: Vitamin D in pregnancy diet The National Academy of Sciences recommended that pregnant women get 200 IUs (5 micrograms) of vitamin D each day if theyre not exposed to adequate sunlight (your body makes vitamin D when exposed to the sun). Many experts believe this amount isnt nearly enough. For example, Bruce Hollis, professor of pediatrics at the Medical University of South Carolina, who has researched vitamin D needs, recommended that pregnant women take a supplement of 4,000 IU of vitamin D a day. And lactating women take a supplement of 6,000 IU daily. And the National Academy of Sciences is reviewing its guidelines on vitamin D currently, so the data may change. Egg, fortified milk, fish liver oil, and fatty fish, and cereal products all contain vitamin D. Be sure to check food labels: Some cheeses, yogurts, eggs, and cereals are fortified while others arent. All milk is vitamin D fortified. Here are some of the best food sources of vitamin D: à ¢Ã¢â€š ¬Ã‚ ¢3 ounces catfish, cooked: 570 IU à ¢Ã¢â€š ¬Ã‚ ¢3.5 ounces salmon, cooked: 360 IU à ¢Ã¢â€š ¬Ã‚ ¢3.5 ounces mackerel, cooked: 345 IU à ¢Ã¢â€š ¬Ã‚ ¢3 ounces tuna fish, canned in oil: 200 IU à ¢Ã¢â€š ¬Ã‚ ¢1.75 ounces sardines, canned in oil, drained: 250 IU à ¢Ã¢â€š ¬Ã‚ ¢1 cup milk, fortified with 25% of daily value (DV) of vitamin D: 100 IU à ¢Ã¢â€š ¬Ã‚ ¢1 cup orange juice, fortified with 25% of DV of vitamin D: 100 IU à ¢Ã¢â€š ¬Ã‚ ¢1 cup fortified skim milk: 98 IU à ¢Ã¢â€š ¬Ã‚ ¢1 tablespoon margarine, fortified: 60 IU à ¢Ã¢â€š ¬Ã‚ ¢1 cup ready-to-eat cereal, fortified with 10% of DV of vitamin D: 40 IU à ¢Ã¢â€š ¬Ã‚ ¢1 egg yolk: 20 IU the BabyCenter Medical Advisory Board, 1997. Vitamin D in your pregnancy diet Retrieved on 10th November 2012 from http://www.babycenter.com/0_vitamin-d-in-your-pregnancy-diet_661.bc?page=2 Future trends Application to an establishment

Best Day of my Life Essay -- essays research papers personal narrative

Throughout life I have had many memorable events. The memorable times in my life vary from being the worst times in my life and some being the best, either way they have become milestones that will be remembered forever. The best day of my life was definitely the day that I received my drivers’ license. This day is one of the most memorable because of the feelings I had when I received it, the opportunities that were opened up for me and the long lasting benefits that I received from it that still exist today.   Ã‚  Ã‚  Ã‚  Ã‚  Getting my drivers’ license was an intense feeling that I will never forget. Just knowing that I had a drivers’ license made me feel so free, as free as a bird flying in the open sky with no real place to go, just a desire to be free. I felt like I could do anything. I had new responsibilities like most adults, and I came to a realization that I had lived through one of the most important events in the process of growing up. This event opened up many possibilities for me such as interests in cars, driving skill improvement, and freedom.   Ã‚  Ã‚  Ã‚  Ã‚  With my drivers’ license I could pick up my friends without my parents around, making the friend experience a whole lot better. I could go on dates without the embarrassment of my parents driving me. On any given day I could do anything I wanted because I could drive. I could feel the textures of the roads, smell the fresh air when my windows were down, see the beautiful terrain that I drove through and I could hear any type...

Womens Sports Fighting for Recognition in Boston :: Athletics Athletes Papers

Women's Sports Fighting for Recognition in Boston Competing in a city long sidled with a racist reputation, sports teams and organizations in Boston have long worked toward equality, or at least a perception of it. But in the past few decades, a new battlefield has emerged in the sports-mad city's culture war - women's sports. This fresh fight, taken up recently by a professional soccer organization and Title IX-backed activists at Boston's many colleges, isn't so much against anti-inclusive bigwigs - modern day Yawkeys - but against norms, financial constraints and fan interest. The women don't have to prove they have a right to play. They have to prove they can - and people will watch. WUSA: "Working to Reorganize" The Women's United Soccer Association (WUSA) started with big dreams, but thin pocketbooks. Around the time of the 1999 Women's World Cup, plans were being formulated to start the United States' first ever women's professional soccer league. When the U.S. won the Cup before record crowds and jaw-dropping television figures, it was final. There would be a league, with most of the U.S. Cup roster spread between eight teams, including squads based in Boston, Atlanta, Washingon D.C. and Philadelphia. The WUSA opened its doors in 2001 to much fanfare - and heavy attendance. Boston's entry, the Breakers, drew 8,101 fans a game, and Washington led the league with a 14,421 average. Emotionally, things were great. Financially, things weren't. Though investors had put nearly $100 million into startup costs, only Hyundai and Johnson & Johnson signed on as major corporate backers. Still, the league survived, but only for a while. A business plan that called for heavy corporate sponsorship didn't pan out, and by the September end of the 2003 season, the circumstances were so dire that WUSA executives announced the league was ceasing operation, effectively immediately. As if to complete its "ashes-to-ashes" flavor, announcement coincided with the start of the 2003 Women's World Cup. "We had some great sponsors," WUSA commissioner Tony DiCicco said. "The way our previous business plan worked, we had to reach a certain number for sponsorship. We knew that after tickets and licensing, we needed this much in sponsorship, and this much from investors. We weren't reaching the number in sponsors, therefore investors had to put in more money." In the league's three-year run, Boston showed it can support a major professional women's soccer team as well as any city.

Trading Salvation for Personal Gratification in Anna Karenina Essay

Trading Salvation for Personal Gratification in Anna Karenina The epigraph of Anna Karenina: "Vengeance is mine; I will repay, saith the Lord," implies that judgment is a theological entitlement   (Romans, 12:19).   Tolstoy uses both social and moral issues to illustrate his characters' attitudes towards religion.   For Oblonsky, Vronsky, and Karenin, religious values are secondary.   Their lives are devoted to establishing a social position and monetary gain.   Levin finds salvation and happiness because they learn to live for something beyond themselves and devote their lives to spreading the goodness of the Lord.   Like Levin, Anna responds to her emotional instincts, but she is hindered by society's judgment.   Anna distances herself from salvation by seeking only personal gratification in her love affair.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Oblonsky values his indulgent social life and his occupation above all else.   He lies in direct contrast to Levin, who focuses not on the relentless pursuit of pleasure, but takes joy in his work and devotes himself to his loved ones. Stiva finds meaning in life only from his personal interactions, although he often ignores commitments to his wife and children.   Religion is just another social institution, and he has no relationship with God: "Oblonsky could not bear standing through even a short church service without his feet hurting, and could not understand the point of all those terrible, highfalutin words about the other world when it would be very gay to live in this one too"   (7).   Likewise, Vronsky is totally dedicated to his military career and his status as a high society player.   He pursues Kitty with no intention of marrying her; he deserts her the moment he lays eyes on Anna.   Vronsky seems ... ...piness with the man she loves.   She refuses to get a divorce because she does not want to compromise her son's future. Her character deteriorates when her only goal in life is to keep Vronsky in love with her.   Levin is saved when he learns to live for something beyond himself; Anna moves away from God when she focuses only on keeping the interest of her lover.   She tells Dolly that she has no plans for more children because she fears that her pregnancy will make Vronsky disenchanted with her.   Anna's self-assertion leads her to abandon "faith in God, in goodness as the sole purpose of mankind" and death is the only way for her to escape the world that she sees as full of hate   (849).   Her last words are, "Lord, forgive me for everything!"   (816).  Ã‚  Ã‚  Ã‚  Ã‚   Works Cited: Tolstoy, Leo. Anna Karenina, trans. Constance Garnett (New York: The Modern Library, 1993).

Charismatic style of Leadership

I have chosen the leader of a local foundation in our community who had been in the public eye due to his tireless efforts and initiative in addressing the homeless problem that are common even in suburban America. The person exhibits all three characteristics which include firstly, charm and grace, a primary characteristic of charismatic type of leadership. Secondly, the leader has the ability to command respect because he has immense self-belief that he can accomplish a lot for the homeless people. Thirdly, this person or leader has been influential as well because he can draw people in the upper echelon of society to support in many aspects of their program. People, both within the volunteer and paid staff, the homeless themselves and the supporters respect, abide by and pursue this leader’s vision and plans because they see firsthand his transparency and personally admire or have a high regard for his manner of dealing with the staff. This is what is called intense â€Å"attraction† to a leader because of his/her ability to command respect, conduct with such verve and energy (â€Å"Charismatic Leadership, 2007). When they hold meetings or when this leader speaks to people, he sees everyone in the room, and seems to convey at a level of â€Å"closeness.† The leader picks at the moods and behavior of the moment and then tailors what he is going to do next based on those observations. The leader employs different methods or strategies to get the attention of the followers, is very persuasive and very effective in using gestures and body language (â€Å"Charismatic Leadership, 2007). When this person leads his team, he tries to create a distinction about his group in contrast with that of others. He builds the uniqueness of the group in the eyes of members and makes efforts to solidify the group’s adherence to the leader but the members expect as well of their leader’s loyalty towards them. He exhibits leadership skills coupled with a positive outlook and is other –oriented which results to changes for the good of the team usually (â€Å"Charismatic Leadership, 2007). Reference: _________ â€Å"Charismatic Leadership†. 2007. Changing minds.org. Accessed March 24, 2008

Raphael

Raphael Visual analysis assignment, discussing Raphael and the fresco, The School of Athens, (1510-1511). It measures 5. 79 x 8. Mom and is housed in The Stanza Della Signature, Vatican, Rome. Rafael Sansei or Saint (1483 – died Rome 1520) was a major art figure in the age of the Renaissance. He was â€Å"one of the greatest portrait artists of all time and one of the greatest painters of classical figure groups†l Gerard El grand in his studies of Renaissance Art agrees with this statement. â€Å"He helped to define the Italian High Renaissance. † 2 Repeal's artistic education began early.His father Giovanni Saint was a painter in the Montenegro court. Raphael in subsequent years trained as a painter and gradually surpassed his teachers. Raphael was possibly a student of Perusing as their painting style was very similar but as Raphael progressed in his studies; his compositions superseded his teacher's works. â€Å"He surpasses his influential mentor Perusing in the ren dering of tender yet powerful beauty. † 4 It was in 1508 that Raphael was summoned by Pope Julius II to work for the Vatican and it is where Raphael created the monumental work, School of Athens. In 1508 Raphael was summoned by Pope Julius II to work for the Vatican, where he produced his elaborate frescoes and established his own workshop. â€Å"5 The age of the Renaissance needs to be understood in order to study and comprehend the School of Athens fresco and its underlying meanings. The ideas and knowledge of Ancient Greece were of paramount importance at this time especially in regards to the practice of art. â€Å"It was an era when ancient practices were given a new birth. The name Renaissance was commonly used as well as other definitions, renovation and restitution.This also explains why the artists saw themselves as revolutionaries. They saw their own potential; they had a desire to exist. It was a remarkable feat of self assertion. â€Å"6 The humanist ideology an d followers of this movement helped to reinvent Classical Greek culture. Patriarch was the most famous of the humanists and was the first to put forward the idea of returning to Classical Antiquity. â€Å"That this return could only be a new beginning and not simply a matter of blind faith. â€Å"l The humanists were involved in translating ancient texts, such as Plat's Times and Aristotle Mechanical Ethics. â€Å"They also wanted to reconcile Platonism with a well assimilated Aristotelian but also with the three main religions Christianity, Judaism and Islam. 3 These rediscovered ancient texts â€Å"could restore man to a place in a cosmos that was ordered differently from the Aristotelian cosmos†. 4 Humanism and its influence transformed the Renaissance artists' practice, their methods of painting and the subjects expressed. â€Å"The ideas of the Ancient Greeks transformed the fields of philology, medicine and theology. 5 The reinterpretation of the sciences, mathemati cs and physics can be seen with the new developments in painting at this time. â€Å"To talk about ‘renaissance art' is to talk first and foremost about the broader cultural phenomenon of the Renaissance itself. 6 The Renaissance was not a time whereby the ideals of Classical Greece were Just regurgitated. It was â€Å"the imitation of antiquity which must not be interpreted as a rigid concept. â€Å"7 Certain inventions were being introduced in relation to painting during the Renaissance.Elegant gives a chronology of events in relation to the theory of perspective. 8 â€Å"In 1300 Ghetto introduced elementary rational perspective. It is legend that Ghetto drew freehand a perfect circle, firmly establishing the art of draftsmanship even though he had no grasp of mathematical science underlying it. In the 1330 and 1400 artists came aware of measurement, using guide marks to help paint the surface of the walls for frescoes. In 1342 – 4, Imbroglio Lorgnette understood the near approximation and definition of a vanishing point.It was also understood that the ancients had developed some kind of systematic perspective method, (at least in stage design). In 1425 Brucellosis ‘peepshows' demonstrated the possibility of exact coincidence of natural vision and pictorial vision in a determined space. In 1435-6, painting could be defined as a kind of window circumscribing the intersection of a flat surface with the pyramid of visual rays. In 1450 experiments in Ariel respective by Flemish painters created recession in landscape backgrounds through a series of increasingly cool and pale color zones.During 1450 – 60, there was evidence of a mixed perspective system sometimes bifocal in appearance, sometimes in separate planes, sometimes legitimate but usually based on complex calculation. In 1498 the manuscript On Divine Proportion by Luck Piccalilli was published. Historians have suggested that the diagrams within this manuscript are attributab le to Leonardo dad Vinci. â€Å"l The knowledge gained by artists through these new principles of mathematics and physics were integral in their understanding of the satirical space. The application of perspective was no longer a rudimentary affair but based on legitimate constructs according to certain laws which led to recognition of pictorial space. â€Å"2 Renaissance artists rediscovered human anatomy with the study of Classical Greek and Roman statuary. â€Å"To reproduce the third dimension of space and life of the figures by representing mass in terms of perspective, this optical realism in relation to the material world with correspondingly tonal realism. The pictorial space required the construction of perspective called oceanography which rejected the undefined representation of space in Byzantine and medieval frescoes.Based on the idea that space was homogeneous, it was conceived of as axial and could be applied to a flat surface, devised by theoreticians of art, it a imed to be natural before becoming artificial that is to say based on geometry. â€Å"3 Valley Reese describes the fresco School of Athens as â€Å"sumptuous, a vibrant and vivid intellectual scene. It has vaulted architecture, three Greek arches leading to the beautiful sky beyond. Raphael has put great effort into the space of this painting. There are echoes of the pantheon structure. The edifice is a large space and is placed in genuine antique style. 4 Wisped states that â€Å"The architecture contains roman elements but the general semi circular setting having Plato and Aristotle at its centre might be alluding to Pythagoras circumspect† 5 Jill Grayer comments that Raphael â€Å"deliberately romanticists Greek space. That he intellectualized it for a purpose. It echoes or imitates the grandest buildings in Rome the golden house of Nero' and it makes references to famous paintings. It does not represent a type of pagan worship but has a rhetorical importance. It is rhe torical fantasy. L Elegant also comments on the paintings mythical capacity. It was not a time of illusion, if myth did come into it, it was defining vital myth. â€Å"2 The Renaissance can be defined by its difference to the previous historical era, The Middle Ages. Elegant states that the â€Å"The Middle Ages was an era entirely steeped in darkness followed by the radiant dawn of the Renaissance. Although the eminent art critic, John Risking saw the Renaissance as no more than the decline of the middle ages and having at its core puritanical origins. â€Å"3 John Risking was not alone in this view as Elegant states that the Nazarene painters ND the Pre-Reappraises also saw the Renaissance in this way.In the 13th Century, the artist Ghetto represented life and used painting methods that differed from the religious art of the Middle Ages. â€Å"He still presented his figures as in a frieze but he was interested in the different contours and relief of the face and delineated the se. He introduced the everyday life into tragic or fantastical scenes not so much as the coded legend as the active life of the legendary beings depicted. â€Å"4 Elegant emphasizes the difference between these two periods of history. â€Å"The Middle Ages was â€Å"stuck in a rut of using tired old Byzantine motifs.Tuscany was virtually a cemetery of classical ruins. The Renaissance was a time when painting broke free from religious decoration. Its purpose was to no longer educate or to elicit an emotional response from the faithful but to make them participate, through their own personal experiences, in a reconfiguration of sacred history. â€Å"5 Jeanie Anderson acknowledges that religious themes still played a major role in art, during the Renaissance. â€Å"Religious art remained the most important subject matter in the Renaissance as it had been in medieval art, but now portraits and stories fromClassical Antiquity were introduced into the artists' repertoire. â€Å"6 El egant also states â€Å"that this was a time when old theoretical frameworks were demolished when the Christian universe, a strained compromise between Ptolemaic astronomy, Aristotelian cosmology and the literal teachings of the bible collapsed. † 1 The fresco School of Athens was housed in the public library of Pope Julius II. It had been a tradition during this time of the Renaissance to divide books into subjects and classification. The books in the library were divided between subjects such as philosophy, law, poetry, and theology.These books were housed underneath the frescoes. â€Å"The image above would reflect the range of books underneath. It was known that Pope Julius II used or read very few philosophical books and only read law and theology. â€Å"2 Angier Hobbs comments that â€Å"the Christian religion is taking into account and adheres to the religious and philosophical thought of the past and embraces it. † Melvyn Bragg states that â€Å"the truth is sought by philosophy and found by theology and kept by religion. â€Å"4 This painting was an expression of the time. It denounces authoritarian dogma and all religions and philosophies are being abated. They are influencing each other, a spirit of curiosity which was constantly active. The classical world chimed with a new sensibility one which was totally free of dogma. There was a lack of distinctive Judgment during this time and the opening up of thought. â€Å"5 In Repeal's painting School of Athens, the figures are identified as having different ideas. â€Å"An energetic debate is being practiced and the scholars are discussing law, astronomy, physics, philosophy, theology, mathematics, and poetry including music. â€Å"6 The Vatican library consisted of classical references, and it protected Greek culture.It was a refuge of Greek learning, as the scholars of Classical Greece had been forgotten in the intervening years before the Renaissance. â€Å"7 Jill Grayer discusse s the figures in the painting, School of Athens. â€Å"Hypoxia, a Greek Manipulations philosopher in Roman Egypt can be seen and Heron of Alexandria represents an ancient Greek mathematician and engineer. Penalties, a stoic philosopher represents poetry and Diatom of Matinee is a female philosopher who plays an important role in Plat's Symposium. She is giving Socrates the teaching of love.It is unusual to have women centrally viewed and to be given such status. Inspirational poets and painters are depicted. Euclid is represented and there are great Christian philosophers, theologians and on the other side of the room are poets and lawyers. The central main figures in the painting are of Aristotle and Plato. Plato is pointing to the sky and Aristotle is pointing towards the ground. Egyptians are personified, as well as Zoroaster who was before the time of Abraham's teachings. Statues of Greek gods are seen on either side, Apollo and Athena.Classical, pagan, Renaissance scholars and religious leaders are represented. In this painting we have the cream of intellectual thought. There is a harmonious aspect to this world as conflict is left out of the frame. (Who is better than another? ) There are plenty of philosophers not paying attention to Plato and Aristotle. It has the complexity of intellectual thought and represents the time. â€Å"l Herbert Read in his book The Meaning of Art reinforces this idea. The Renaissance was a time â€Å"where minds were consumed by intellectual curiosity. 2 Wisped suggests that â€Å"nearly every Greek philosopher can be found within the painting but determining which are depicted is difficult since Raphael made no designations outside possible likenesses and no anthropometry documents to explain the painting. Raphael had to invent a system of iconography to allude to various figures for whom there were no traditional visual types. The identities of some of the philosophers in the picture such as Plato or Aristotle are unde niable. Beyond that identification of Repeal's figures have always been hypothetical. 3 Jill Grayer states that â€Å"not a lot of people knew about Greek architecture. â€Å"4 She goes on to say that â€Å"he would not have known these texts†¦ Plato and Aristotle. He was only interested in basic knowledge of tradition. He was not a scholar but a painter. There was no evidence that Raphael had a formal education, or knowledge of Plato and Aristotle philosophy. â€Å"l Although Jill Grayer later mentions that these ideas would have been talked about and debated continuously during the â€Å"Raphael had moved to Florence in 1504 and then to Rome in about Renaissance. 1508. Both cities were major centers for High Renaissance Art.Other artists who worked in Florence were Botanical and Michelangelo and they all relied heavily on strong draftsmanship. Drawing was the basis of their paintings which is confirmed by present day x- ray bibliographic analysis which shows strong drawi ng beneath the minted surfaces†2 It was said by one of his friends, Elegant states, that it was â€Å"Repeal's greatest Joy to be taught and to teach. â€Å"3 With such changes and developments in painting and knowledge being disseminated it is unlikely that Raphael would not have been influenced by these new inventions and new discussions.Giorgio Vassar who was a close friend and contemporary of Raphael claims that he was ‘angel like'. â€Å"Raphael was modest and good. Gentle and always ready to conciliate, he was considerate of everyone. â€Å"4 Herman J Heckler introduces Vassar as a man who knew and admired Raphael. â€Å"He writes with an assurance of a an he knew, respected and loved. â€Å"5 Although Elegant states that such a description is disappointing and uninteresting. Vassar describes him like a professor. â€Å"6 Artists during the Renaissance were perceived as heroic and were Just as important as statesmen, 7 so Vicar's comments were not wrong or m ade out of context.

The role of the teaching assistant in developing childrens learning

Historically, learning helpers, or aides as they were sometimes once known, were non learning grownups who helped qualified instructors by transporting out twenty-four hours to twenty-four hours preparatory and administrative undertakings and supplying pastoral attention to kids. ( Clayton. 1993 ) However, in 1998, the Local Government Chronicle published a sum-up of a Green Paper, ( LGC, 1998 ) , in which they outlined proposals for using a greater figure of support staff – 20,000 by the twelvemonth 2002 – in order to supply more support for instructors. The sum-up besides announced the authorities ‘s suggestions for a â€Å" more effectual usage of, and better preparation for, learning helpers and other school support staff † which, along with a subsequent OfSTED reappraisal, ( 2002a, p6 ) declared the demand for preparation that would, â€Å" fit any proposed construction of makings and to ease calling patterned advance. † The execution of nationa l occupational criterions for learning helpers, approved in 2001, and the HLTA position introduced in 2003, ( TDA, 2008 ) offered committed support staff the chance to come on and get the accomplishments to go more complete pedagogues. Working as a instruction helper started to go a calling and so began the existent argument about the function of the instruction helper. As with many occupation rubrics within the working environment, the rubric instruction helper is frequently interpreted in a assortment of ways but one common subject I have encountered, when oppugning educational staff, is that all learning helpers have the possible to be facilitators of acquisition and therefore are indispensable elements in the development of larning for kids. How the facilitation is carried out, nevertheless, is less clear and unfastened to single reading by both employers and employees. In order to back up the acquisition of all kids, learning helpers, like any pedagogue, need to hold a good apprehension of how kids learn. In the book, Teaching and Learning in the Early Old ages, Whitebread ( 2008, chapter 1 ) discusses Piaget ‘s thoughts that kids need to experience and keep control over their acquisition. Whitebread continues by researching Vygotsy ‘s claims that it is the function of the grownup to supply chances for societal interaction and to back up the kid in traveling out of their comfort zone or â€Å" degree of existent development † and towards their possible via their â€Å" zone of proximal development. † To make this, a instruction helper must understand how to advance wonder amongst kids while supplying chances for treatment and geographic expedition. With current category sizes in the part of up to 30 students, a category instructor will frequently be unable to prosecute in this critical facet of developing kids ‘s acq uisition and so it is indispensable that back uping grownups are equipped with the accomplishments to â€Å" scaffold † larning and to supply chances for them to develop the linguistic communication needed to be able to discourse and explicate their thoughts. ( Bruner 1983, cited in Peabody Journal of Education, pp 64-66 ) Recently I was fortunate to be portion of an enterprise to advance reading amongst a group of loath students who had formulated an sentiment that reading was a job to be undertaken with animus and merely when instructed to make so. Upon probe, it was obvious that these kids had encountered a assortment of barriers that had influenced their attitude and ability to read. My function was that of the â€Å" enabling grownup † as described by Chambers ( 1991 ) . By supplying them with an chance to portion and discourse each other ‘s reading experiences I was able to advance and animate in them a willingness and enjoyment of reading. The result of this rapidly became evident in their apprehension of written text. The kids besides began composing with enthusiasm, utilizing their ain cognition and experiences ; as a consequence, they had taken control of their ain acquisition. The kids ‘s vocal responses demonstrated that they felt empowered by the fact that they were stra ight responsible for the advancement that they were doing and they continue to bask our hebdomadal treatments about their reading and advancement. The kids mentioned do non hold particular educational demands, as is frequently the instance for students being supported by a instruction helper. Children with SEN necessitate a higher degree of support and this has, traditionally, been provided by learning helpers. ( Alborz et al, 2009a ) This has antecedently been an country for argument with The Daily Telegraph ( 2009 ) printing an article claiming that research shows that, â€Å" Students make less advancement in schoolrooms where schools employ more teaching helpers † . This article states that learning helpers frequently support lower attaining students, ensuing in them being less supported by a qualified instructor and to them doing limited advancement. The article does non, nevertheless, take into history the preparation of the instruction helpers. While reexamining the impact of work force remodeling, a study by OfSTED ( 2004 ) stated that when a instruction helper is appointed to work with carefully chosen students and is provided with the appropriate preparation to make so efficaciously, the students make important advancement. This is, of class, every bit good as the obvious benefits of supplying the instructor with more clip to concentrate on other students. Having worked alongside several learning helpers employed to back up kids with SEN I have witnessed the unmeasurable benefit to the student and the category as a whole. The instruction helpers enabled the students to be included in a mainstream schoolroom and entree the course of study, while leting the category instructor to back up the bulk of the students. Their support involved the re-enforcing of the whole category instruction, giving the student the assurance to take part in category treatments, simplification of vocabulary, offering congratulations and encouragement and feedback on the completed undertaking. Following the lesson, the instruction helper besides provided the instructor with appraisal and monitoring feedback to enable appraisal of and for larning. This appraisal has become a critical facet of the function of the instruction helper and supports the instructor and student by enabling distinction and personalised larning to go every twenty-four hours pattern. ( OfST ED, 2002b ) Guidance published by the NFER ( 2002, cited in Department for Education and Skills, 2005, p.22 ) found that when instructors and learning helpers work in partnership, the consequences are a more effectual degree of learning and larning. An illustration of this is a scenario I have experienced late where a instruction helper supported the acquisition of the bulk of the category while the category instructor focused on the kids with SEN. As a consequence of the instructor and instruction helper holding spent clip working together to be after the lesson, the instruction helper was able to back up the acquisition aims and help students in their accomplishment of them. Teaching helpers can besides, when included in the planning of a lesson, actively take part in the bringing of the lesson supplying an alternate point of view or by playing a character in function. One such illustration was provided by my co-worker who, upon gaining that many of the students within the category had misunderstood a cardinal construct, pretended to be confused and raised a manus to inquire for elucidation. As a consequence, students developed a clearer apprehension of the lesson and hence, the instruction helper had played an of import function in developing their acquisition. By implementing a combination of all of these attacks and with effectual preparation and counsel, learning helpers can supply priceless support for all kids within any lesson. Teaching helpers besides back up behavior direction within categories and can supply an alternate degree of perceptual experience within the schoolroom. In day-to-day Literacy lessons, I have observed a instruction helper back uping a student with ADHD and have no uncertainty that without her presence, the category instructor would hold to pass a big proportion of the lesson settling the kid and turn toing low degree distractions. Personal experience has shown me that kids with emotional or behavioral troubles are frequently more antiphonal towards a instruction helper with whom they can hammer a positive grownup / kid relationship. This can lend towards the societal and emotional well-being of the kid as outlined by Alborz et Al. ( 2009b ) . Besides the chance to back up kids ‘s larning during lesson clip, learning helpers continue to transport out a battalion of administrative undertakings in order to back up the category instructor and the school as a whole. The National Agreement, ( ATL et al. 2003, p.2 ) , implemented as portion of the authoritiess workforce remodelling enterprise, states that instructors should non pass their clip transporting out administrative duties that do non do full usage of their accomplishments and expertness but that these undertakings should be carried out by support staff. The understanding outlines 21 undertakings that learning staff should non be required to transport out including the readying of schoolroom resources, run offing, the aggregation of monies for educational visit and the readying and puting up of shows. These undertakings must besides, hence, be considered the duty of the instruction helper. Each and every one of the administrative undertakings has an impact on the educational environment and hence contributes towards back uping the development of kids ‘s acquisition. In pattern, nevertheless, the demand for learning helpers to be more involved in the bringing of lessons certainly means that they excessively will hold less clip for transporting out administrative responsibilities which in bend might relay these responsibilities back into the custodies of the instructors. In my experience, learning helpers frequently offer unconditioned support for the school in which they are employed. Many carry out responsibilities beyond their working hours supplying curriculum enrichment activities and on a regular basis being at the head of fund raising events. They often are able to supply a connexion between local communities and their schools as they frequently live in close propinquity to their workplace. This is a non indispensable yet valuable portion of their function as it enables learning staff to be cognizant of local issues and provides a nexus between parents and schools. ( Lipsett, 2008 ) In decision, the function of the instruction helper has evolved significantly over recent old ages and can offer committed persons with a recognized calling that is both progressive and honoring. With appropriate professional development chances, a instruction helper can give priceless support to persons and groups of students, learning staff, parents and schools. By supplying pastoral attention, administrative support and personalised larning they can, every bit outlined in the Governments Every Child Matters enterprise ( DfES, 2003 ) , promote enjoyment and accomplishment in a safe, nurturing environment ; contribute to the academic and emotional well-being of all kids ; assist them to go successful members of the school and wider community.